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US internet users are becoming aware of online behavioral advertising and are generally well-versed in key terminology, according to research from Harris Interactive. Over the past three years, US internet users have become increasingly aware of online display ad relevancy—and … Continued

Imagine if your consumer could tell you what merchandise offers they wanted to see from you! What if you could then distribute these offers to where your consumer wants to see them (website, email, social or mobile)! The result: More … Continued

Nearly 2.4 billion users have social networking accounts, with anticipated growth to 3.9 billion by the end of 2015, according to the study “Email Statistics Report 2011-2015.” More than 107 trillion emails were sent in 2010, according to The New … Continued

From where I sit your business has been monetizing a social channel for years.  And, it has become clear to me that (Internet) history is about to repeat itself. My colleagues will remember the following. And, for those of you … Continued

Generating new customers at less than $2 each Increasing Average Order by 30%+ Increasing Frequency of Ordering from 1 per annum to 2+ For nearly half my career, I held C-Level roles in  multi-channel retailer or pure .com businesses and … Continued

Like many of the merchants we are speaking with are you also placing emphasis around marketing on Facebook? Are you capturing a Facebook “Likes” database? To grow your Likes are using email broadcasts, sweepstakes, couponing and free shipping promotions? Is … Continued

After returning from several days in Silicon Valley last week some of the social and mobile concepts and ideas that came out of our VC meetings are valuable business lessons and I wanted to share them. More specifically, because the … Continued

Is your business bleeding from your pay per click program (PPC)? Are you thinking about doing a Daily Deal with one of the many Daily Deal sites but can’t give up the margin hit? Google launched Adwords in 2000 and … Continued

A few weeks ago, I spoke at the Minnesota Direct Marketing Association’s (MDMA) Annual Conference. Over this last weekend, I prepared another presentation which I would like to share an overview with you. This current presentation is the direct result … Continued