Surround-Sound Marketing

Nearly 2.4 billion users have social networking accounts, with anticipated growth to 3.9 billion by the end of 2015, according to the study “Email Statistics Report 2011-2015.” More than 107 trillion emails were sent in 2010, according to The New York Times. And results from a recent audience survey conducted by Gartner at its 2011 European Customer Relationship Management Summit found that, on average, about 20% of all CRM processes will be executed on a mobile device by 2015. “For the customer, social marketing and marketing applications that help customers through the decision-making steps of the buying process will be fully accomplished through a mobile device,” said Gartner analyst Adam Sarner.