Speaking of first-mover advantage, we enjoyed reading this post by the estimable Seth Godin. Godin notes the challenges for companies trying to compete against internet business models while forced to protect existing models and channels. He writes: “This conversation happens … Continued
ShoppeSimple’s founder and CEO Jeff Giesener recently sent out this letter, and I thought I’d share it with you here on the blog: Closing the Gap Source: compete.com In new technologies you hear about the term “first-mover advantage” – the first … Continued
It’s incredibly gratifying to the team here to see RSSCheck’s ShoppeSimple TransactionalRSS (TRSS) tools out there working for clients…proving the concept that if merchants have a suite of easy, web-based SaaS tools to deliver product deals to customers where and … Continued
When people here about ShoppeSimple, the first question they ask is often, “Why can’t we just do this ourselves?” The answer: It’s not as easy as it looks. It takes a lot of work to make RSS for commerce as … Continued
The buzzword in marketing today is “conversation”. Social media gives you an unprecedented opportunity hear your customers, become a part of conversations, spread your message and build your brand. But marketers continue to face the challenge of converting conversation into … Continued
The fact is that RSS use is growing fast. And for good reason — it’s insanely useful. But the term RSS still gets plenty of blank stares in casual conversation. And that’s OK. If you’ve checked out some of our … Continued
Welcome to Swanson Health Products — the newest e-commerce site using ShoppeSimple’s TransactionalRSS technology to grow their sales and profits. You can see and share their ShoppeSimple hub here. You can keep track of the list of “ShoppeSimple Sites” on the … Continued
Talk to most people not in tech or marketing about RSS and you get a lot of blank stares. But you don’t need to know the technology to use it. For example, a June 2008 study by digital agency Razorfish … Continued
Ever have a radio you couldn’t turn off? That’s advertising in our world today. Sometimes it’s relevant, sometimes it’s not. Sometimes, someone’s shouts cut through the din and make you pay attention. Most of the time, it’s just there — … Continued
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