By Renee Kealey
According to Sprout Social, 92% of companies use Social Media for recruiting, 45% of Fortune 500 Firms include links to Social Media on the Career Page sections and LinkedIn leads the way as the most used Social Media tool to source candidates. Companies and recruiters do not stop there, however, in greater numbers you will find job postings and career pages on Facebook, Twitter, Tumblr & Instagram. But what does this all mean?
While Social Media has significantly increased recruiter access to passive candidates and candidate access to organizational information, it has created a reality that discourages organic authenticity in favor of a carefully crafted social media/internet presence – on both ends. Potential candidates are beginning to recognize that with Social Media, they are always on a job interview – every picture, every action, and every post is subject to scrutiny that will either work for or against them. Organizations understand their online presence will either attract or discourage the best candidates and are purposeful in portraying a consistent, positive message across social media platforms. The effect? Everyone is wearing their “Sunday’s Best” and those who are not, pay the price – even if they are the best candidate.
Social Media has also drastically changed the talent management landscape. Most organizations recognize the need to outline acceptable online interactions in light of the effect online reputation has on both future talent acquisition and the bottom line. Proactive organizations, however, direct and manage their talent through social media platforms by starting the conversation rather than merely responding and adding social media metrics to their HR analytics.
GOING WITH THE FLOW
I do not want to suggest that any person or individual can completely control their social media presence, social media by its very nature, is uncontrollable. Rather, I believe that by understanding the ways you can mold social media to align with your personal or organizational objectives you can create a positive flow of uncontrollable results.