…HR ideas from Jeffery Giesener – SourceMob – CEO
April 9, 2014
Everyone is becoming interconnected and the lines between Social and Mobile are blurring at warp speed!
According to a recent survey, candidates are more likely to follow an employer brand if:
- ..they can receive updates on future job openings (both online, social and mobile)
- ..they have easy access to information about the career activities of the company
- ..they have access to exclusive job content (moving to social and mobile)
- ..they were referred by someone to follow the brand
Mobile Purchases Tripled in 2013
“Not only are shoppers shopping online more (a record 66 million of them on Black Friday 2013), they’re also increasingly shopping via their mobile devices. Yes, you probably knew that. But you might not realize just how fast the shift has been. On Black Friday 2013, for example, Walmart’s website had some 400 million pages viewed, and 53 percent of those were perused from smartphones or tablets. The number of purchases made via mobile devices tripled the previous year’s level.” – DailyFinance.com
Wow! Would you have guessed that? Consumers sure like to use social and mobile platforms for brand updates, deals, coupons, searches, and information. …Guess what: so do your candidates!
LinkedIn recently reported that social recruiting grew from 3 percent in 2010 to more than 20 percent in 2013. In fact, more than 30 percent of LinkedIn’s total traffic is mobile traffic!
What steps are you taking to prepare your Talent Acquisition for social and mobile recruiting in 2014?
They Burn Heretics at the Stake…
Who is going to be the Heretic for social and mobile on your sourcing team? Who will STAND UP as an advocate? Is it you? If not YOU, then WHO?
The Thermometer and the Thermostat
A thermostat establishes and maintains a desired temperature. A business-based “thermostat” would maintain the status quo. Maintaining the status quo is usually more comfortable and bucking it always has risk. Doing little with Social and mobile recruiting today is staying with the status quo.
A thermometer automatically signals a change in temperature (for our purposes… let’s call it a “recruiting” temperature). A business-based “thermometer” would reveal that something is wrong with the business and with the status quo. A business thermometer could tell us when our recruiting costs are too high, if our job fill rates are taking too long or if we simply can’t find enough niche candidates. In traditional recruiting, the yellow, red and green lights (your recruiting dashboard) are your “thermometers.”
New Social Thermometers
In 2014, my hope is that your talent acquisition efforts are moving away from traditional recruiting. You should be implementing new approaches to capture hard-to-find candidates, lower your overall recruiting costs and fill jobs faster.
Enter SourceMob – No Two Talent Organizations are Alike…
Now with more than 30 powerful software SourceMob recruiting solutions, there’s nothing for your IT team to implement, nothing for your HR team to manage – because our solutions run on autopilot – nothing to worry about. In addition, our solutions will not interfere with your ATS. We simply and elegantly provide an IT layer on top of any major ATS in the market. Your entire SourceMob solution will be up and running in 60-90 days.
To learn more about SourceMob’s best practices for social and mobile recruiting, give me a call at 612-249-2740 or email me at firstname.lastname@example.org.
Looking forward to hearing from you,
CEO – SourceMob