Smart Talent Acquisition departments understand HR Content Marketing.
The CareerBuilder 2014 survey found that 91 percent of candidates said that a company’s employment brand is a major factor in whether or not they apply. The most successful recruiting companies understand this and push out content on their Web, Social Career properties will capture the interests of their future employees.
Qualified candidates don’t just carpet bomb their resume to every potential employer. They tend to find a few brands that they connect with and keep their eye on those companies’ job postings, Twitter profile, and blog posts. They can also aggregate their information using search agents and RSS feeds.
Delivering authentic content to candidates is key to recruiting in the age of always-on social media.