…HR ideas from Jeffery Giesener – SourceMob – CEO
According to Harvard Business Review, Social Sharing is part of a new macro trend called ubiquitous sharing:
- What are you doing?
- Where are you doing it?
- Who are you doing it with?
- What do you like? Who do you Like? Who are you Following and who is Following you?
Sharing online used to be something that we did with only our closest friends and family members. With the growth of social media, however, we are willing to distribute messages to almost everyone (meaning billions of social profiles).
Is it a surprise that your Employee Referral Program (ERP) is netting hires for your business? In fact, more employees today are willing to help their recruiting teams source the ideal candidate for a niche tough-to-fill position from their own social and mobile networks.
Social Sharing is the broadcasting of our thoughts and activities. It’s not a fad. It’s flourishing. It’s an online phenomenon.
For further proof, just take a look at what Nielsen research says… Americans spend nearly a quarter of the time they’re on the Internet – about six hours a month – on social networking sites and blogs. That’s a quantum leap from a year ago and underscores the growing power of Facebook, Twitter, LinkedIn, Google+, YouTube and mobile platforms to provide sharing opportunities for the Talent Acquisition industry.
The face of your social candidate audience is getting older. Nielsen reports that twice as many Americans over 50 visit social networks than those under 18. Social sharing is accelerating at light speed!
How is this information relevant for you HR pros? It’s simple… think of your candidates as your consumers!
Let’s step back and ask the obvious questions:
- What is your Social Sharing recruitment strategy?
- How much time and expense will it take before your Social Sharing recruitment strategy is online?
- How will you measure the ROI of your Social Sharing recruitment success?
If you are struggling with any of the above answers, hold the thought. SourceMob will help you answer each them all. Read on…
Social Currency. Sharing acts as a form of currency. Sharing information that can help someone (like a colleague looking for a position that you have not filled) scores the sharer points and builds equity. Sharing is now the new “giving.”
Social Sharing, according to the Harvard Business Review, is a major behavioral shift, the most important of the 21st century. The information we choose to share with friends, coworkers and even strangers is redefining the idea of what is private and what is public.
Sharing is part of our social DNA.
You may be thinking: How does SourceMob help us with effective Social Sharing and how do we get started?
I know that many of you have been reading my blog posts for awhile now… so I have put together a FREE TRIAL with no strings attached so that you can try our HIRED.Sourcemob.com social recruiting solutions. These solutions will allow both your recruiters and employees to experience the power and leverage behind social sharing.
Do you have anything to lose? Think about the powerful benefits of using your employees to capture hard-to-find candidates in jobs like IT, Sales, Engineering, Nursing or just about any other field where your employees can help you secure talent. You are already successful with your own ERP program. Now imagine if you could put it on social steroids!
We call this potential power HIRED-Exchange Social Referrals.
To learn more about what we will do for you, simply and easily sign yourself up here with absolutely no strings attached or credit card needed. In addition, email me at firstname.lastname@example.org or call me at 612-349-2740.
For those skeptics out wondering what the catch is…sorry, there is none!
Looking forward to seeing you on HIRED.SourceMob.com.