Social Exchange: Permission HR Marketing

…HR ideas from Jeffery Giesener – SourceMob – CEO

“Social conversation” is a buzzword that was popularized in 2004 when Facebook was first launched. During the past year, the number of talent acquisition organizations and departments investing in social candidate acquisition has increased rapidly.

Have you thought about leveraging your employee social networks to drive job applicant flow?

You should learn how to solicit your employees’ assistance to scale your external social recruiting connections. The result is that your employees will produce exponential growth in your candidate community. This will also help you develop a 1:1 recruiter ↔ candidate engagement process and keep your career posts in front of candidates and their friends (many of whom are undiscovered and passive).

Tip: One of the best ways to socially engage with candidates who are interested in following your careers is to leverage your employees and their combined social networks.

This is why SourceMob developed Social Exchange™. Under the influence of pure-permission, Social Exchange™ allows your recruiters to speak directly with candidates using your employees’ social networks.

During my career, I have researched many candidate lead generation programs. Most of these programs capture a potential candidate’s information but almost all of them do it without the permission of the candidate. That is why – In today’s world of permission marketing – all of these lead generation programs are losing their relevance. In fact, using these “Old School” lead generation tactics will actually damage your recruiting brand and alienate your top candidates.

How “Old School” is your lead generation program? Ask yourself these questions:

  • Do you have permission from your potential candidates to call, email or notify them about your current jobs? Remember – cold emailing/calling candidates sourced from LinkedIn is not permission marketing.
  • Are you letting candidates decide what career information they would like to see?
  • Are you letting candidates choose where they would like to see your career information?
  • Are you forcing candidates to go back to your career site to:
    • View your careers?
    • Create an account and log in to your ATS to view job listings?
    • Apply on an platform that is difficult to view on a mobile device?

If your answer was “yes” to the majority of these questions, you should reconsider your talent lead generation strategy.

SourceMob’s Social Exchange™ enables both your employees and your candidates to socially share your career and conversational postings with their online connections and “trusted networks.” These postings could then go VIRAL across all of the key social networks and mobile platforms. This process will boost your applicant flow quickly.

Trusted Social Engagement

Encouraging your employees and candidates to engage with their social connections is a major step in building your new and efficientHR permission marketing program. When candidates give you permission, you can chat with them directly on social networks or through their mobile devices. Certainly this changes the recruiting paradigm from “Old School” recruiting to “New School” HR marketing.

Employee-to-candidate engagement is the most reliable, honest and credible approach to permission-based candidate acquisition. With more then 3 billion social media users, these conversations can spread like wildfire. These new permission HR marketing efforts lead to better qualified and endorsed candidates, significantly lower recruiting costs and faster time-to-fill rates.

We developed Social Exchange™ because we know when recruiters leverage permission and use it to target and track potential candidates, their recruiting success is demonstrable. In fact, they see bottom line results almost immediately.

Along with our affordable 30+ integrated social and mobile recruiting solutions, Social Exchange™ is the leading system in “New School”permission-based job marketing.

To learn more about SourceMob’s best practices for social and mobile recruiting, give me a call at 612-249-2740 or email me at

Looking forward to hearing from you,


Jeffery Giesener
CEO – SourceMob