What really separates ShoppeSimple TransactionalRSS (TRSS) from plain old RSS? One of many compelling answers: Management and Analytics. ShoppeSimple’s SaaS-based TransactionalRSS platform is the only place to get a rich suite of tools that online marketers need to manage and grow the TRSS sales channel.
Case in point: VP of User Experience Jake Ingman just announced two new analytics features for the TransactionalRSS management side that should help our clients and peak the interest of many an online merchant:
1. The “Today” Row
This row on the analytics page provides up-to-the-second information about the pageviews, product click-throughs, and order conversions for the current day.
2. Campaign Tracking
ShoppeSimple stats now support Hub traffic source segmentation! That means you can add a unique identifier to the end of your ShoppeSimple Hub URL, and it will be displayed separately in your detailed statistics report (and soon, in your summary table as well). Some email campaign programs add variables to the end of your URLs automatically. If you don’t use a program that adds these variables for you, you can add them manually.
For example, if you wanted to track visitors that came through your email campaign, you could modify your Hub URL like this:
Your generic hub link:
http://hub.shoppesimple.com/for/yourcompany/
Your email-specific hub link:
http://hub.shoppesimple.com/for/yourcompany/via/email/campaign/23/
This would tell the ShoppeSimple statistics program that those visitors came “via: email” and “campaign: 23”. If you don’t have a campaign id, you can just use the /via variable.
There’s more, of course. As usual, check out www.shoppesimple.com to see how it looks to the consumer; and have a look at www.shoppesimple.net to get a sneak preview of the next phase — a first of its kind opt-in prospecting portal for online merchants.
Let us know what you think — and if you want to learn more.