Never make it hard for a customer to give you money. Simple purchase processes will always beat complicated ones. For example, in an A/B test of the Official Vancouver 2010 Olympics Store, a simple single-page shopping cart increased overall conversion rates 250% over a two-page shopping cart. Look at your check-out lines, your invoices, and your online order forms for opportunities to make them more frustration-free. From a blog post by Andy Sernovitz
To minimize shopping cart abandonment, check out ShoppeSimple’s Shopping Cart Optimizer Program. Now you can use ShoppeSimple to help convert open shopping carts or abandoned check outs by using targeted and relevant email triggers to close open carts/check outs into purchasers.
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