…HR ideas from Jeffery Giesener – SourceMob – CEO
Content marketing will rule in recruiting budgets, priorities and candidate attention. Content Talent Acquisition and HR Marketing is so hot right now. According to HubSpot, 71% of marketers report that they’re getting an increased content budget in 2015.
JG Says: So how does your HR content marketing budget look? Do you even have a content budget? And this doesn’t mean you have to load up on content marketing in 2015/2016. I am just recommending you start by simply getting in the game.
Personalization will earn you some serious credibility among your candidates. As Talent Acquisition Pros know, the one thing you should always be doing is listening to your candidates. You won’t be able to please everyone and you shouldn’t let a few disgruntled people dictate your strategy, but you should always listen. Onespot reported that 67% of consumers state that content helps them make better purchase decisions.
JG Says: Working in Talent Acquisition you should take notice of this fact and determine how you can make your candidate recruiting more personal and special. Remember to focus on WFIM – What’s in it for your candidate! Why should they join your organization? How do you let them know? Both you employees and candidates who you have interviewed are a healthy repository of user-generated content to deliver this message.
User experience on mobile devices will improve drastically. With the stats from Morgan Stanley reports suggesting that ONE BILLION people will use their smartphone as their only form of Internet access in 2015.
JG says: Isn’t it time to start thinking about mobile first and everything else second for candidate acquisition. This is a big mind shift, for HR & Talent Acquisition, so the sooner you can wrap your head around a mobile-first approach, the quicker you’ll jump ahead of the competition and attract your best candidates.
What’s In It For Your Candidate? A HR department marketing material is a direct reflection of the company itself. If a career brand’s marketing materials are boring and too focused on self-promotion, candidates will quickly realize they’re dealing with a selfish, bland company. These days, nobody wants to work for companies who are all about themselves. In fact, Forrest reports customer –centric companies gained 43% in performance ratings compared to a 40% decrease for companies who’ve neglected the customer experience. That’s a big deal. If your business hasn’t had discussions about candidate experience lately, that is an ouch, please make it a priority in early 2015/2016.
Why not see how the recruiting power of web, social, employee referrals and mobile will work for you, even in the toughest of job categories. To learn more simply reach out to me directly at email@example.com or at 952-417-6955 or LinkedIn http://www.linkedin.com/in/jefferyjeffgiesener
Or better yet…attend SourceMob’s November and December Educational Webinars. See the schedules at www,SourceMob,com/Events section of the website.
But the bottom line is now is the time to launch your newly thought out HR Marketing strategy… And yes – you can also do it yourself…Here’s How!
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ABOUT SOURCEMOB: We are the Leaders in Web, Social, Mobile and HR Marketing Education!
SourceMob integrates Internet, social, talent community, HR Analytics, social listening solutions, HR Marketing Services and mobile recruiting solutions to help talent acquisition professionals recruit the very best candidates for tough-to-fill positions. SourceMob’s solutions seamlessly integrate and distribute conversations, engagement and job content, all done on autopilot, providing a job posting springboard to over 3.5 million candidate profiles on Facebook, LinkedIn, Twitter, Google+, plus all of the major search engines. We help you engage with your candidates and capture niche passive candidates. Our solutions also enable Mobile Quick Apply and candidate application management services to create more efficiency and lower recruiting costs. You won’t need your IT Team or HR Department to implement them. That is the beauty and ease of the SourceMob platform.
Looking forward to hearing from you or seeing you at one of my many Educational Webinars.