…ideas from Jeffery Giesener – Sourcemob.com – CEO
Would your business consider taking its career website offline? Or having the career website URL say “Site Not Found”?
Did you know that was the case in 1995 when nearly 70% of the Fortune 500 didn’t have a website!
Only 8 years ago social media recruiting was a new and daring phenomenon. A phenomenon no recruiter would touch until LinkedIn pioneered “social recruiting”. Now, at least 90 percent of recruiters use social media in the hiring process to find great candidates. ARE YOU ONE OF THEM?
However, “social recruiting” is not the exclusive domain of LinkedIn. If you are not putting together a unified social recruiting strategy using Facebook, Twitter, Google+, LinkedIn and Mobile you are letting some of the best Passive Candidates slip through your social net.
You would assume your Candidate has a Facebook page…check
You would assume your Candidate is tweeting…check…check
And you would probably believe with 150 million Google+ profiles, your candidates are there too…check…check…check…
But here is the relevant question. Outside of using LinkedIn’s ad package(s), are you also using Facebook, Twitter or Google+ and Mobile to attract Candidates?
And perhaps you are thinking, yes, I know how to use LinkedIn, that’s simple… we pay for an ad. But buying ads or paying recruiting fees is frankly not social recruiting.
So you may be thinking…how do we do social recruiting to find Candidates on Facebook, Twitter and Google+? I will answer that one in a minute…read on.
At SourceMob.com our analytics share that Candidates are interested in finding relevant positions and engaging in conversations with Recruiters by having both jobs posts and conversations distributed where they are, on their personal social networks.
To prove it to yourself, just look at your own Career Site analytics. Are they flat to declining? This trend is not going away. Plus this trend is costing your business significant recruiting dollars every month by forcing you to buy more job ads, without improving the results. .
Why is this happening? Because the talent your are searching for is no longer coming to your website to Apply in the rates they once did. That doesn’t mean they are not out there. It just means you need to change where you are searching for your Passive and Active talent. It means you need to find your Talent on their social media pages.
So how do I socially cast my net? SourceMob can help!
SourceMob Candidate Direct: Where your jobs and conversations go directly to your Candidates Personal Facebook Page both privately and anonymously. Your Candidate selects the jobs they want by job category, relevancy and location and then daily SourceMob delivers these jobs (right from your ATS) directly to your Candidates without any involvement by your IT or HR team. You also do not take on more responsibility as the SourceMob program works totally on Autopilot.
SourceMob Conversations and Talent Community: Have your career pages been struggling with increasing defection rates? Our clients’ defection rates are improving and their Applies are increasing because instead of forcing candidates through the difficult ATS funnel to Apply, now candidates can connect with your Recruiters directly through our SourceMob Conversations and Talent Community solution. The result is your Recruiters can engage the best and brightest talent and then escort them directly into an Apply instantly. That is certainly a pivot for Talent Acquisition Professionals who want to net Passive and Active Candidates.
You can also see what Sourcemob.com is doing in Mobile Recruiting by typing mobile.toro.socialsourcingnetwork.com into your mobile smartphone or Tablet device. Everyday we automatically synchronize your jobs from your ATS (it doesn’t matter which ATS) and deliver them directly to your Candidates mobile or Tablet device.
I would welcome the opportunity to personally show you how SourceMob can net Passive and Active Candidates in some of the toughest recruiting areas (IT, Nursing, R&D) without you having to pay recruiting commissions. Let’s set up a virtual appointment at your convenience. Simply reach me by email at firstname.lastname@example.org or by phone at 612-349-2740.