How Facebook’s News Feed Changes Affect Businesses and Marketers

Yesterday, Facebook announce a number of changes to News Feed that have huge implications for businesses, marketers and their Facebook Pages. The main changes that affect businesses are how visual content and stories are displayed in users’ News Feeds, and the introduction of Following Feed. One of the main reasons for this is the uptick in the percentage of News Feed Stories that are photos from 25% in November 2011 to almost 50% in January 2013.