From a post – Geoff Cottrill – CMO Converse

Converse now has more than 15 million fans on Facebook, which is almost four times the number for its parent company, Nike and about eight times as many as Adidas.

Social media has the potential for companies to act more like human beings and be forced into thinking about marketing and message control in a different  way. But social media has the potential to mature into a powerful hybrid of traditional marketing techniques and community engagement, especially if that community becomes your brand advocates. Which is why we focus on a couple of core marketing truths via social –- be relevant, make a connection, be useful, etc. From