Facebook Recruiting: The Numbers Behind The Growing Trend

I found this interesting infograph on thecollaredsheep.com that suggests Facebook is increasingly becoming the platform for both job seekers and recruiters.

As the Internet continues to grow both in data and users, the degrees of separation between people via social networks continues to dwindle. People are no longer separated by “six degrees of separation” – according to researchers who have used various analytics and algorithms, it is now only 3.74.

The world is much less foreign than we thought. With 96% of US adult social media users on Facebook, it IS and will continue to be a viable recruiting platform for years.

What does this mean for you?

Facebook IS and will continue to be a viable recruiting platform for years. There is an increasing amount of companies using Facebook to post jobs and recruit employees. The benefits of postings jobs on Facebook (the why and how) are clear. It costs less for companies and can be seen, shared, and applied for by more people on Facebook. There are 901 million users on this social network; within 4 degrees of users, your jobs can be visible to millions.

Some interesting numbers from the infograph:

  • 85% of Internet users have a Facebook account
  • 74% of Internet users use Facebook daily
  • 58% of Facebook users have liked a brand on Facebook
  • 48% of job seekers have done at least one social job hunting activity on Facebook in the last year
  • 1 in 5 job seekers added professional information to their Facebook profile in the past year

facebook, facebook graph