Diving In The Deep End

…HR ideas from Jeffery Giesener – SourceMob – CEO

Many evenings you can see along the horizon the “evening star” called Venus. Above Venus is the planet Jupiter, which has more than 60 known moons.

Don Peppers from a recent blog post states, “The solar system is a network of planets, each of which has its own network of moons, so it provides a analogy for social networks, which are also networks of networks.”

Why isn’t your company engaged in Social Talent Acquisition?

Are you late to jump on the Social Talent Acquisition bandwagon? Frankly… NO. But please read on…

Based on my experience, you shouldn’t jump into Social Talent Acquisition unless you are ready to dive into the water from the deep end. This isn’t “toe in the water” stuff.

Diving in the deep end means your Team is ready…

  • to participate, champion and manage this Social recruiting space for better and for worse
  • to participate and monitor Social conversations on your Career Sites in a timely fashion
  • to try new innovative things and not look over its shoulder or get bogged down with politics or organizational obstacles or policies

Embracing Talent Acquisition…

Unless you are willing to embrace Social Talent Acquisition (and that means also HR marketing to drive candidates to your web and Social Career sites), why bother starting? Ahh…I can hear your thoughts. It’s Kevin Costner’s dilemma in the film Field of Dreams: “if I build it, will they come?”

Everyone is learning by now, that “social recruiting and HR marketing” is the best way and lowest cost for your Candidates to find out about job openings and career opportunities. But is there a way to leverage your current employee to generate visits to your Social Career Centers?

The answer is YES. An emphatic YES! Almost 30 years ago, a landmark study by Granovetter called “The Strength of Weak Ties” showed conclusively that the best leads for job opportunities are more likely to come from your more distant colleagues and friends, as opposed to your closest ones. This isn’t because your close friends don’t give you good recommendations, but because you and your other close friends are more likely already to know about the same job openings, while the job openings known to your more distant colleagues–those with whom you don’t interact very often–are not as likely to be known to your own friends.

So why is this all-important? It’s exactly how Social recruiting and networking will work to find you candidates who won’t find you on their own. Simply put, one of your best source of candidates is your employees’ networks, and your success rests upon enabling them to virally spread your job postings and Social Career Centers.

Why not see how the recruiting power of social, community, employee social referrals and mobile recruiting will work for you, even in the toughest of job categories? To learn more simply reach out to me directly at jeff@sourcemob.com or at 952-417-6955.

To learn how check out our latest Webinar Education schedule go to SourceMob.com and look for the Events link off the navigational bar http://sourcemob.com/events/

July 15st Webinar – 12 PM CDT:

It’s Free!

Searching For More Candidates, But Not Sure Where to Look?


ABOUT SOURCEMOB: SourceMob integrates Internet, social, talent community and mobile recruiting solutions to help talent acquisition professionals recruit the very best candidates for tough-to-fill positions. SourceMob’s IT, Analytics and HR Media Services distributes job content and conversations providing a job posting springboard to over 3.5 million candidate profiles on Facebook, LinkedIn, Twitter, Google+ and all of the major search engines. We help you engage with your candidates and capture niche Passive candidates. Our solutions also enable Mobile Quick Apply and candidate application management services to create efficiencies and lower recruiting costs.

Looking forward to hearing from you,


Jeffery Giesener







To learn more about how we can help you start conversations with targeted Passive Candidates, simply ring me up at 952-417-6955 or email me at jeff@sourcemob.com for a conversation and a short virtual presentation.






Jeffery Giesener





Twitter: @thegies