Over the past few years, recruiting through social media has garnered a lot of discussion in the HR world — Mobile recruiting, on the other hand, is a topic that has yet to make it into the mainstream conversation even though Candidates are actively searching jobs on their mobile devices today.
Talent Acquisition Professionals lack knowledge of how job seekers are using mobile devices and how their businesses could take advantage of the mobile web to find top talent. As a result, only a limited number of employers have implemented mobile recruiting strategies via browser applications and mobile websites, according to a study reported by Mashable.com.
The survey studied more than 30,000 job seekers worldwide and analyzed the mobile career presence of more than 350 top employers in the U.S., Europe and Asia.
19% of job seekers use their mobile devices
Mashable reported a healthy 19% of job seekers use their mobile devices for career-related purposes (and more than 50% of could imagine doing so), yet only 7% of employers have a mobile version of their career website and only 3% have a mobile job app.
One out of five job seekers may not sound like a huge deal, but it’s no number to scoff at. Last year 1 out of 6 Candidates found their next job through Social Media. Since smartphone adoption rates are exploding, and will only rocket north as more mobile users get the power of the Internet into their palms. The World Bank states fewer than 1 billion mobile subscriptions were active in 2000, while there are six billion subscriptions active today. Last year alone, mobile users downloaded more than 30 billion apps.
What are job seekers doing on their mobile devices?
So, what exactly are job seekers looking to achieve on their mobile devices according to Mashable? Candidates want to use their mobile phones to look for jobs and receive personalized job alerts — but they have many other activities in mind, as illustrated below.
Search for Jobs 57%
Receive Job Alerts by SMS/email 51%
Track applicant status 39%
Check calendar with career related events 39%
Read about recruitment process 39%
Look for good tips and hits for a good application 33%
SourceMob makes it easy and affordable for your business to enter the area of Mobile Recruiting. Our solutions synchronize with any Applicant Tracking System (ATS) without the need for you to deploy your IT or HR Teams to implement them.
For a personal presentation on SourceMob’s complete suite of Talent Acquisition Solutions simply email me at Jeff@sourcemob.com or phone me 612-349-2740