Forty-one percent of iPhone users are interested in mobile payments and more of them have completed transactions on-the-go than any other mobile segment, according to Yankee Group.
The report, titled “Why iPhones matter,” says that the device’s usability, and associated Apple mcommerce merchants like the iTunes mobile store, have created the impression that iPhones can safely do anything and everything. As a result, these mobile users are more experienced with a wide range of mobile commerce practices.
“IPhone subscribers are way ahead of every other category of mobile phone users in terms of banking, mobile payments, coupons, and mobile shopping,” said Carl D. Howe, director of anywhere consumer research for the Yankee Group, Boston. “They are leading adopters of mobile commerce.”
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