4 Ways To Improve Your LinkedIn Recruiting Efforts

…ideas from Jeffery Giesener – SourceMob – CEO

Are you using LinkedIn solutions to recruit for talent?

Sadly, many companies are missing opportunities to net additional candidates because they are not optimizing their LinkedIn Company pages, updating their Recruiter Profiles, not using LinkedIn ads or finding ways to generate organic interest within the LinkedIn platform.

What is your strategy to optimize your LinkedIn efforts?

Here are 4 ways to recruit for talent on LinkedIn

1) Develop your own HR Company Blog

In addition to your LinkedIn paid recruiting solutions, do you have an HR company blog where you frequently (weekly!) publish educational candidate and employee content?

Blogging enables your company to have two-way conversations with your LinkedIn candidates, applicants and employees in general. Analytics prove that candidates are looking for ways to identify themselves and engage in a conversation with your recruiters. Blogging and answering blog comments are a perfect way to engage with your best candidates (both active and passive).

A successful content communication strategy is another key to maximizing your Google job search. 

2) Redo your LinkedIn Recruiter Profiles to market your company and recruiters

Do not use the standard LinkedIn resume wizard to set up your Personal Profiles? No is the time to rewrite your recruiter profiles so that your candidates will want to engage with you. Candidates are not interested in reviewing your job resume. What they want is the “what’s in it for them” copy.

The goal is to have your LinkedIn Personal Profile copy attract candidates into wanting to form a connection with you and your company. In addition, remember to add your professional photo and to request recommendations from your own connections. All of this will help your candidate conversion.



The SourceMob Social & Mobile Recruiting Strategies Group on LinkedIn is geared specifically to HR, Talent Acquisition and Recruiting VPs, Directors and Managers who are interested in using social, mobile and web-based recruiting to meet the challenges of recruiting in this fast-moving, competitive world. Inside this exclusive forum, we’ll talk about new and proven methods to get high quality applicants, shorten recruiting cycles, lower costs, attract technically savvy applicants and nurturing passive candidates.

To Join Click Below



3) Create your own Company Group on LinkedIn

Develop your own customized Talent Acquisition Group on LinkedIn. Use it to have your company take a thought leadership position in your industry. Provide specific information to your candidates on topics such as:

a)    Why work for your company?

b)    Why work in your industry?

b)  Share your company culture, leadership, and team environment

c)  Show and share your student recruiting solutions

d)  Provide visibility to your benefits and more.  (note…the use of video is a clever and personal way to connect with both your candidates and your employees).

4) Build your HR brand on your LinkedIn Company Page

Does the information on your LinkedIn Company page draw candidates in and make them want to work for you? What content, besides job posts, will hook your candidates? If you are simply pushing jobs, you will need to refocus your strategy and efforts.  This is especially true if you are spending serious money on LinkedIn Recruiter seat licenses.

After reading the above, you may be asking yourself, “Boy! We just don’t have the resources or expertise to accomplish all or some of the above.” No problem!  Let SourceMob help you overcome these resource and expertise challenges.  Many companies are asking us to provide help in the areas above.

To learn more about how you can improve or optimize your LinkedIn Recruiting Solutions, simply contact me at jeff@sourcemob.com or by phone 612-349-2740



Jeffery Giesener