Cheetahmail, the email marketing services company conducted a study of more than 40,000 messages in March 2010 and discovered that, overall, almost half of transactions and about three-quarters of opens and clicks happen within a day of receiving a marketing email. So good results will often come fast.
One of the fastest ways to get email recipients to open and click on messages is to send notices of abandoned carts. As Cheetahmail shared with eMarketer, recipients of such messages are already thinking about the items in their cart, and that they are in the market for those products will spur them toward quick response.
So using ShoppeSimple’s Shopping Basket Social tool will not only allow you to boost conversion from abandoned carts trigger based emails but you’ll have the ability to target highly relevant and targeting offers that consumers have preselected themselves to receive.
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