From a study by ExactTarget
- More than 50% of U.S. online consumers check their email before visiting other websites when they start the day.
- Facebook is the first destination for 11% of U.S. online consumers.
- Of daily Facebook users, 69% “like” at least one company or brand.
- 68% of daily Twitter users follow at least one brand on the service.
- 43% of all American Internet users are either fans or followers of at least one brand on Twitter or Facebook.