1800Flower’s mobile commerce sales comprise 1 percent of the company’s total revenue, as the retailer has experienced huge mobile growth since last year.
The retailer reported $104.5 million for its fiscal 2011 first quarter ended Sept. 26, 2010, making its mobile commerce revenue around $1 million for the same time period. A year ago we were doing less than $10,000 in mobile sales and it is now a meaningful amount of money said aid Joe Pititto, vice president of investor relations at 1800Flowers, Carle Place, NY.
1800Flowers’ mobile business began about three years ago. Today the brand has dedicated mobile-commerce enabled applications and a mobile Web site.
1800Flowers mobile customer
1800Flowers’ mobile and online audiences do overlap. But there are several difference between mobile and online customers.
To begin with, mobile consumers are more likely to purchase. They are on the mobile site because they need to buy something.
The 1800Flowers application used to be the main driver of mobile commerce growth for the company. Now, the brand is seeing its Web site traffic is higher than the traffic on its application.
For the remainder of 2010 and well into 2010, 1800Flowers plans to continue to invest and innovate for the future, including expanding its mobile commerce initiatives to grow its new 1800Baskets.com business with a mobile application and Web site.