Turning Facebook Likes into Buyers…
- Are you placing emphasis around marketing on Facebook?
- Are you capturing a Facebook “Likes” database?
- To grow your Likes are you using email broadcasts, sweepstakes, couponing and free shipping promotions?
Is any of this working for you?
A study from Jive Software and Penn, Schoen & Berland found that 78% of executives thought a Social Business Strategy was important to the future success of their business. Most companies now recognize a well-crafted social media strategy and implementation plan is a vital part to their marketing mix.
eMarketer states that Social media and Facebook marketing has gained its place at the online marketing table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, this is up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated.
For those of us who have been around the online marketing game long enough, capturing Facebook Likes reminds me of how we built an email database in the mid to late 90’s. Yes, I’m showing my age but Internet business cycles do repeat themselves. I am excited to see that lots of the Internet Top 500 merchants are working so hard to capture Facebook Likes; however, the critical follow up question is; “What are you doing to monetize these Likes?” The answers or blank stares indicated an obvious marketing disconnect. At current there’s market confusion on how to effectively monetize Facebook Likes. None of them had a solid plan to work with or implement.
What is the status of your Facebook marketing?
Time, money and effort have been spent to maintain your email database; therefore by establishing a Facebook Like database you open your business up to a brand new revenue channel. Wouldn’t you want to start developing a Facebook Likes database now rather than a year or more from now? Wouldn’t you want that revenue for your Holiday fourth quarter sales?
So let’s take a look at what merchants are currently doing to generate sales through Facebook Likes…
Most merchants today are simply creating an offer or promotion and then posting it on their Wall. This way the Likes can see those offers and can share them with their friends and family. Yup…pretty straight forward and a good start but here’s the rub?
There’s a significant challenge and hurdle to posting offers or promotions on the Facebook Wall of your consumer. It isn’t obvious but, Facebook users don’t necessarily want their Wall plastered with advertising posts from merchants that they’ve Liked.
Do you really want the Facebook Wall of your consumer to soon resemble their cluttered email inbox? If and when that happens just imagine how fast a consumer will unlike your page.
Facebook has made it easy for consumers to Like you; however, they’ve made it even easier for consumers to unlike your page.
At ShoppeSimple we enable your business to monetize Likes…
First let us build you a Facebook product store that delivers daily content right to your most engaged consumer. Why a product store on Facebook? There’s a segment of your customer file that wants to engage with your Brand on their Facebook page, they’ve done this by ‘liking’ you.
We can create and distribute your product content or work directly with you to run your own ShoppeSimple program. Your offers will be ‘delivered’ directly to where the consumer is. This passive, yet, direct connection to your consumer keeps your brand at top-of-mind awareness, which inevitably renders more sales.
Now, the next step is to invite your Facebook Likes to add your Brand Store to their individual Facebook page. Yes, that’s right your Facebook store can reside directly on the left rail of someone’s personal page. By gaining valuable real estate on a consumer’s personal page, your brand’s relationship with this consumer inevitably strengthens and your offers can be easily shared. This is the power of viral marketing! A very important point to make here is that all of the transactions happen on your site. Not on Facebook.
Just to repeat…every time you distribute content through your ShoppeSimple created Facebook Store it will be seen by your Likes. Your Likes can then share those offers with their friends & family.
By using ShoppeSimple’s web-based services you are in total control of what items are offered. We do this without the need for your IT department. This is much more immediate than sending a request to Marketing OR IT for new product promotions.
We welcome the opportunity to show you how you can easily turn your Facebook Likes into a new source of revenue.
For more information or a demonstration, please feel free to contact me at 612-349-2740 or via email.
PS. Please feel free to forward this email to a friend or colleague.