…ideas by Jeffery Giesener – SourceMob.com – CEO
As Facebook (over 1.3 Billion users), Twitter (over 200 Million users), Google+ (over 1 Billion users) and LinkedIn with 300 million user continue to grow exponential, the concern from Talent Acquisition Professionals is their career website analytics are finally showing an increasing level of defection. Where are your candidates going? Do you follow that they are going onto social and mobile channels. But are they yours?
Do You Know Your Candidate Defection Rate?
Keeping your defection rate at the tip of your fingers is critical in the upcoming competitive landscape of recruiting. If you don’t, this is not a surprise and I have been speaking about this issue for some time now. I have also been helping my clients with solutions that drive social engagement and conversations with your Passive candidates on the Social and Mobile Career Centers. These are specific social career pages not marketing pages with job links.
Social Recruiting is here to stay and make no mistake that your candidates are interested in having job conversations with you in their preferred social environments. The Social Talent Acquisition Genie is out of the bottle and as such it is never going back in.
Should We Or Shouldn’t We?
But if you are still sitting on the sidelines or tiptoeing into the social and mobile waters, I only have to take you back a short 15 years. It was the “Blue Ocean” of the World Wide Web where many Recruiters said similar things.
- Should I recruit using the Internet?
- Cold Calling is what works for me.
- My Candidates will find my jobs and send me their resume.
- Putting an ad in the newspaper is all that we need to do.
Now just look, in a short few years, how the recruiting world has changed.
Can you distribute relevant job content and conversations to social and mobile channels, which will drive candidates (Passive and Active) to your job posts on your candidates’ Social and Mobile Networks?
Social Talent Acquisition…
Social Talent Acquisition is all about driving conversations directly to candidates on their social and mobile networks. It is also all about simplifying conversations and engagement with your candidates, distributing job content that is wanted and highly relevant, and having candidates determine what, when and where they want job related content delivered. For the first time the social web puts your candidates in control of the content they receive, which is a paradigm shift. No longer are candidates forced to come to your career website to find your jobs. Plus now they can also share your job content with their employees, friends and family.
You should be focusing on making all of your social channels highly integrated so your candidates can simply choose where to receive your job content and conversations. At SourceMob we do all of this without the need of any of your IT or HR resources and we do it in all less than 90 days.
For a virtual or personal presentation simply ring me up at 952-807-8364 or email me at jeff@sourcemob.com
ABOUT SOURCEMOB: SourceMob links Internet, social, talent community and mobile recruiting solutions to help talent acquisition professionals recruit the very best candidates for tough-to-fill positions. SourceMob software distributes job content and conversations providing a job posting springboard to over 3.5 million candidate profiles on Facebook, LinkedIn, Twitter, Google+ and all of the major search engines. Our solutions also enable Mobile Quick Apply and candidate application management services to create efficiencies and lower recruiting costs.
Looking forward to hearing from you,
Looking forward to hearing from you,
Jeffery
Jeffery Giesener
CEO/Founder
SourceMob.com
612-349-2740
Twitter: @thegies
http://www.linkedin.com/in/jefferygiesener