Telling Your Candidates Who You Are

…ideas from Jeffery Giesener… – CEO

How are you letting your Candidates know about your company?

For you, is it all about the basic mechanics of traditional recruiting including sourcing Leads, cold calling, emailing and then conversational recruiting?

Or Is There Another Way?

Blogging in the Talent Acquisition space is a new phenomenon, but it shouldn’t be over looked. The future of recruiting is no longer only about blasting jobs at Candidates because Candidates are very interested to learn about your company.

In fact, Candidates want to know about your culture, your values, what type of work environment they would feel comfortable working in and how they would see themselves working inside your company.

Where are you providing answers to Candidate FAQ’s?

Are you providing any of these answers in your recruiting process? Where on your career website and/or social media career sites can they find these answers?

The key differentiating point I am making is candidates are increasingly interested in learning how they align with your business. I say this for specific reasons. It used to be that the Candidate needed to align with your culture and values, “to fit in,” but this is all changing in the world of web-based, social and mobile recruiting today.

Today Passive Candidates have the choice to place themselves where they want to work

One of the best ways a candidate can learn about your careers is through the use of social tools, as in a blog or finding your jobs and having conversations with you on your career social sites such as Facebook, Twitter and Google+.

Candidates enjoy engaging around 2-way discussions with your recruiting team and your blog content helps drive this. Plus, providing relevant content via a blog presents your business as an authority in your field.
However, don’t write about your company; write about topics that candidates are interested in. Answer FAQ’s, provide value, and build a reputation as a business that cares.

Creating an effective Talent Acquisition blog strategy, curating and distributing content weekly, has proven to be an effective strategy for connecting to the best and most talented candidates looking to work for your business.
Why…because you will quickly see the ROI around your efforts. We have seen that having a Blog for your candidates dramatically helps improve conversion rates of applies to hires, lowering your overall recruiting costs and spreading “word of mouth” around your brand.

Jeffery Giesener
Twitter: @sourcemob