Talent Tips: Social Sourcing

by Jeffery Giesener

What is Social Sourcing?         

Social Sourcing is exactly what it sounds like – recruiting for your business through various social channels like Facebook, Twitter, Google+, LinkedIn, email search engines and Mobile.

One lesson you may have already learned trying to source through Social, is that it can feel like finding candidate needles in a haystack. And if you are searching for Passive Candidates or tough-to-fill job titles, it could feel like finding pins in a haystack mountain.

Tips That Will Help Your Social Sourcing Efforts Overnight…

  1. Be Social. Sounds obvious, right? Social means having conversations and engagement with people in your organization’s network and employees, not just your personal networks. Employees are the best source of social referrals for your open positions. And as a result they will enable you to lower your cost per hire. By keeping connected to employees who have permissioned you to deliver jobs to them and enabling them to share them within their own networks, you will increase your overall Talent Community outside or your ATS. Your employees know just the person who fits that job opening you just posted, and if they don’t – someone in their network might. Then when a job is sourced you will already have candidates who are in conversations with you.
  1. Own The Mic. If you post on Facebook or run a Talent Community and you are not monitoring your conversations what will your audience think about your HR social brand? If you are not into social engagement and conversation then what is your HR social point of view?