…HR ideas from Jeffery Giesener – CEO – SourceMob.com
In his new book…The Network Is Your Customer, David Rodgers shares fives steps any business can use to create value (Social Value) and reach its consumer.
Access: Be faster, be easier, be everywhere…be always on. Be where your consumer is.
Engage: Be a source of valued content.
Customize: Make your offering adaptable to your consumer’s needs.
Connect: Become a part of your consumer’s conversations.
Collaborate: Involve your consumers in every stage of your enterprise.
Before we look at your business and your business’s Social Value let me take a moment to first ask you to look at you.
I suspect you have a laptop or desktop at both your home and office. If you are like 70% of the US population by the end of this year you will have a smartphone (yes 70% according to Nielson). If you already have a smartphone or Tablet, I doubt you would ever give it up. Having a iPhone myself, I know I use my smartphone to send and receive both personal and professional email, text, navigate the web, search use it for video and photo sharing plus I am on my devices more than my wife wants me to be.
When you use your desktop or laptop to search or surf and that puts you within reach of over a trillion interconnected web pages by using any one of the major web browsers. Last year, you also probably bought from the iTunes Store as you are one of the 5 billion transactions that Apple reported for iTunes…you are also probably Twittering, Skyping, watching streaming video, or viewing on-demand movies using Comcast/Hulu/Amazon Streaming or Netflix. You were also probably one of the consumers who spent more than $36 Billion online during the Holiday’s last year. And maybe…just maybe last Christmas you treated yourself and family to a new TV Internet appliance like Apple/Google TV or big screen Smart TV so you can bring the whole web experience to your new 42” or greater “3D” Flat Screen TV.
Wait…last and certainly not least… you are a member on at a minimum LinkedIn and on Facebook where you’re sharing your personal and professional lives with your interconnections, family, colleagues and friends.
The point here is that you personally are already vested in a large Network and the Network is US.
But unfortunately along the way something happened. Something truly strange… something odd which is completely opposite of what you are doing in and around how you use your personal electronic network everyday…what is it?
Well… you walked into your office, your recruiting department and for the most part your office unplugged your business to the outside-networked world, which includes your social and mobile candidates.
Then you attended a senior meeting and shouldn’t you as a Talent Acquisition Leader be wondering why most or the entire cool candidate networking platforms that you have been using personally are not in use by your business to engage, converse, connect and collaborate with your candidates? And from an candidates outsiders view of your business… it looks like you have hit the “UnNetworking Wall”. A Wall, which may by default been installed to prevent engagement and conversations with candidates in the social and mobile space. Crazy but true as I see this UnNetworked Wall everyday in talking with prospects for SourceMob recruiting solutions.
So how do you expect your candidates to engage, converse, connect and collaborate with you if you make them continually jump your UnNetworked Wall? Don’t you believe today’s candidate with just defect and move on to your competitor?
Are you enabling your consumers to access your content and have conversations and engagement with your Recruiters? A social and mobile recruiting plan should be in place since more than 70% of the candidates in the US will be surfing the web on a smartphone by the end of 2015. Is your business moving just as fast to engage with candidates in mobile and deliver a mobile candidate Apply experience?
The answer to any of these questions is to have your business simply take a look at itself in the social and mobile mirror and determine whether you are appropriately engaging with your candidates.
It’s all about the Mirror Test…
So ask yourself and your HR Team this question: If we personally use all of these Network tools in our daily lives why are we not aggressively going after the opportunity to add Social Value by engaging, conversing, connecting and collaborating with our candidates in our daily HR marketing efforts. If you aren’t doing this now… then WHY NOT? If you can’t do it then WHO in the organization is preventing this from happening? If it’s not YOU who will be the heretic… and drive your HR Social Bus?
The HERETIC or the SHEEPWALKER…
Do you need help to hurdle the Mirror Test. Yes, talking to hundreds of Talent Acquisition Pros, I have heard all the excuses as to why a business shouldn’t do social or mobile now…
- No time to do social – too much on my plate
- Not a priority in my organization
- Leadership doesn’t understand social recruiting
- Don’t know how
- My Team needs consulting help
- Others Reasons too
But do any of these points really make sense when you personally are so engaged in the social and mobile worlds. Since you personally utilize all of these electronic network tools, why would you think your candidate is any different?
To start your social and mobile strategy today email me at jeff@sourcemob or ring me up at 962-807-8364. We will set up a virtual demo and show you how our clients are driving new social and mobile candidate acquisition for their brands.
ABOUT SOURCEMOB™: SourceMob links Internet, social, talent community and mobile recruiting solutions to help talent acquisition professionals recruit the very best candidates for tough-to-fill positions. SourceMob software distributes job content and conversations providing a job posting springboard to over 3.5 million candidate profiles on Facebook, LinkedIn, Twitter, Google+ and all of the major search engines. Our solutions also enable Mobile Quick Apply and candidate application management services to create efficiencies and lower recruiting costs.
Looking forward to hearing from you,
Looking forward to hearing from you…