Retailer and Consumer Survey Results

A few highlights from the findings:

  • More retailers this year than last expect growth in the 25% to 49% range.
  • Online holiday shoppers expect to spend a net average of close to $500 for family gifts, or almost 25% more than all holiday shoppers
  • Retailers’ best bet for targeting holiday shoppers: existing customers, who largely will start their holiday shopping at sites where they have shopped in the past.
  • Shipping offers are still hugely popular with customers (no surprise), but dollar off and percentage off coupons are attractive also. Retailers should think creatively about their budgets for free shipping offers: for example, almost one third of women would welcome free returns shipping offers.