From Partnership Employment
Social recruiting is more than just the wave of the future, it’s how top employers are finding the best candidates. More of us are relying on social media for every aspect of our lives and it’s definitely a great way to find new hires. However, before you jump into the world of social recruiting, there are a few things you need to know to ensure you’re making the most of this venue.
Before You Begin
Social recruiting is a little more complicated than it looks. You’ll need to take some time to create an actual strategy and assign the right person to carry out the job. While some employers labor under the assumption if you post it they will come, nothing could be further from the truth.
It’s helpful to start with a SWOT (Strengths, weaknesses, obstacles and threats) analysis on your current social hiring strategy and determine what steps you need to take to make this venue work for your company. Proper planning and assigning a social media savvy hiring manager are the keys to finding success with social hiring.
You’ll also need to make sure you’re targeting the right social networks for the types of candidates you want to hire. For example, if you’re looking for more tech minded employees, Google+ would be a great place to start. Media companies looking for social media savvy employees are best fitted to using Twitter as their outlet.
Boosting Engagement
Another big issue with social recruiting is the belief that posting a few tweets or a blog about a position is enough to find the people you want to hire. In actuality, you’re going to need to engage your readers and develop a relationship with them. You’re definitely not the only company using this medium to find employees. What makes you an employer of choice? Why would today’s top talent want to work for your company?
Develop your strategy around engaging potential new hires and you’ll be able to successfully attract the type of candidate you’re looking for. While RSS feed job postings and online job boards help, you need a much broader strategy that will take a little more time to implement, but it will be well worth the time you invest.
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