Put a Real Name Behind Your Social Career Center Pages

Putting a real name behind your Social Career pages is a requirement for Candidate engagement and conversation. And with that requirement comes the need to engage with real people, not corporate identities, said Paul McDonald (@BuildASignHires), Talent Acquisition Manager for BuildASign.com. “[For example,] if you have a corporate Twitter account for hiring, call out explicitly who those followers are interacting with. It makes for a more personal connection.”

McDonald probably knows what he’s talking about. In the two years he’s been with his firm, he says he’s hired more than 250 employees, most of them Millennials.