…ideas by Jeffery Giesener – SourceMob.com – CEO
With 247 million (75 percent) of Americans owning smartphones and Tablets, mobile use has reached critical mass in the United States.
Research by Emarketer also shows the amounts of time people spend on a mobile device is growing at 14 times the rate of desktop usage. Other research by Google indicates 30% of candidates are already searching for jobs on their mobile devices.
Another study by Arbitron indicates the percent of US population who own a smartphone/Tablet was
2009 – 10%; 2010 – 14%; 2011 – 31%; 2012 – 44%; 2013 – 54%; 2014 – 79%*
Smartphone usage in 2015 already has reached critical mass presenting unparalleled opportunities for Talent Acquisition Professionals
What this means for HR/Talent Acquisition Teams is that a mobile-first strategy is the new priority.
But in stark contrast to the scaling mobile usage is the lack of mobile career innovation by companies looking to attract mobile candidates. In fact, according to ERE.net almost 80% of the Fortune 500 does not have a mobile ready career site or the ability to provide candidates a positive mobile apply experience.
Filling out a job application on a mobile device is difficult…
Here’s the current Talent Acquisition problem…
- Applicants are asked to complete multiple pages of personal data. Try to do this for yourself on a mobile device.
2) Worse yet, in some cases login is required even to review available positions.
3) The result of the above is massive candidate drop off (up to 60-90%) and mobile applications your ATS can’t accept. Source: Indeed and ERE.net
Are you looking to eliminate one of the biggest causes of candidate defection from the application process – poor mobile experience around the mobile apply process?
According to Google, 87% of job seekers would use a mobile device to find jobs. Yet in 2014, nearly 80% of the Fortune 500 didn’t have a mobile optimized career site.
Did you also know Google is now penalizing companies Search and SEO for those that do not have mobile responsive web pages.
Today, most applicant tracking systems (ATS) STILL do not have a mobile optimized interface for job seekers or applicants. You should be looking to solve this in 2015 problem so candidates can have a seamless mobile application process.
SourceMob’s existing platform is a SaaS solution In-The-Cloud and is totally mobile responsive. This includes it Mobile, Social and Web Career Alerts, Talent Community, Candidate Relationship Management (CRM) and Conversation and Mobile Quick-Apply solutions all designed to minimize candidate defection, lower hiring costs, speed hiring time and create process efficiencies.
“We work in a highly competitive IT recruiting space and as such there is a lot of noise in the marketplace and we realized that in order to rise above the competition, we needed to allow our candidates to search jobs, apply and interact with us through mobile optimized tools as well as social channels.” says Harvey Clay, Recruiting Manager. “We evaluated numerous social and mobile media recruiting solutions and found that SourceMob can help us source better quality candidates. It’s a much needed social recruiting solution for companies who want to adopt and successfully utilize mobile technology and social media for talent acquisition.”
SourceMob is a highly effective and affordable solution for companies who wish to increase applicant flow, especially passive candidates, using social, web and mobile networks. The payback is almost immediate since you reduce cost per hire, eliminate outside recruiting fees while increasing recruiting ROI.
To learn more about SourceMob and its platform solutions simply email me at Jeff@SourceMob.com or call me at 952-417-6955.
ABOUT SOURCEMOB: SourceMob links Internet, social, talent community and mobile recruiting solutions to help talent acquisition professionals recruit the very best candidates for tough-to-fill positions. SourceMob software distributes job content and conversations providing a job posting springboard to over 3.5 million candidate profiles on Facebook, LinkedIn, Twitter, Google+ and all of the major search engines. Our solutions also enable Mobile Quick Apply and candidate application management services to create efficiencies and lower recruiting costs.