#Madskills. Facebook’s shares might be taking a nosedive, but America’s 20-somethings are still the social media generation. Nobody knows blogging, tweeting, and pinning like college students — and you need these skills to stay ahead of the game on your Talent Acquisition Team. (An intern started our green wedding pinterest page a few months ago, and it is now the 5th greatest source of traffic to our site!) Interns also represent a highly targeted market and understand how best to reach it. Engage their media skills to get your company or organization’s message out and to build your brand with the younger generation.
From Forbes July 12, 2012