Email effects multi-channel marketing – including Social Media

The interaction between the online world and the Social Meida world using email isn’t a one-way street.

Consumers are increasingly active across channels isn’t news. But the key for retailers looking to maximize email to their benefit is making sure that there is integration and tracking across channels including Social Media. When retailers know when and how their marketing emails are driving Social Media, for instance, they can craft more effective campaigns, better segment their email lists and identify new marketing opportunities.

ShoppeSimple’s deep level of Social Media analytics will help you measure all of your Social communities along with Mobile