Doing Social Recruiting Right…ideas from Jeffery Giesener – CEO SourceMob

  • Want to try Social Recruiting but unclear how to start?
  • You’ve had success recruiting on LinkedIn, how do you expand into other Social Networks?

Social Recruiting isn’t going away nor should it be treated as a “fad.” In fact, according to, last year 1 out of 6 hires were sourced out of Social Media.

Do you know how many hires came from Social Media?

Social and Mobile Recruiting are on a trajectory that will forever change the future of your Talent Acquisition, but are you struggling to get your share?

Suggestions To Improve Your Social Talent Acquisition

At SourceMob we do not see Social Recruiting/Talent Acquisition as simply finding another platform (Facebook/Twitter/Mobile) for pushing a fire hose of jobs through the historic model of “Push” job marketing. Nor do we agree with distributing hundreds of unfiltered jobs at your potential candidates through your merchant Facebook/Twitter/Google+ marketing, through the Facebook Timeline or through 3rd party free sharing tools (which often violates your own privacy policy).

Our goal is to first focus on developing your very own HR Company branded Career Center on your website, Facebook, Twitter, Google+ and Mobile/Tablet platforms. We do not believe in pushing job content but instead believe in pulling preferred Candidates into conversations.

Yes… it is sort of like finding passive needles in a recruiting haystack, but that is precisely why our Talent Acquisition solutions are successful for our clients.

SourceMob is not just a technology company. We not only help you sell your jobs to Passive Candidates, but also facilitate relevant and engaged conversations that help grow your Social Fan base.

Remember Social/Mobile Recruiting has moved the playing field where your top Candidates are in control of their recruiting and as a result your brand and HR Team is not. Additionally, your Candidate wants your jobs and conversations to come to their social network and engage with you where and when it is convenient for them.

What we coach and mentor our client to do first and foremost is that they must be willing to innovate and put on a new pair of Social Talent Acquisition sneakers (we say sneakers because the sheer speed at which social and mobile is moving). Then you must be willing to test and DUMP your “old school” sourcing methods that are working less and less today. Why…because your best (Passive) Candidates are now in control of their job transitions and our program analytics will prove it to you.

The SourceMob Program provides your Talent Acquisition Team with a suite of Social and Mobile Talent Acquisition and Conversation solutions that engage with your Candidates resulting in increased hires, higher levels of Candidate loyalty, brand building and a reduction in hiring costs.

 “We don’t have a choice on whether to do Social and Mobile Recruiting but the only question is how well we do it.” Erik Qualman –author Socialnomics

At SourceMob we can easily and quickly help you broaden your Talent Acquisition strategy to include Facebook, Twitter, Google+ and Mobile, via your own online Social and Mobile Career Center (which we build for you). And we do this without involving your IT Team and their budget, or your HR management resources. In fact, the SourceMob solutions basically run on autopilot. We also provide you Talent Communities (we call them SourcePools) capturing relevant job category conversations, which reduce your hiring cycle time and cost to hire.

I’d recommend that we set up a time over the phone where we can get to know your specific Talent Acquisition objectives. With that understanding we can begin to design a Social and Mobile Social Recruitment program that will fit your company’s unique situation and strategy.

To learn more check out our video at For a virtual or personal presentation simply ring me up at 612-249-2740 or email me at

Looking forward to hearing from you,


Jeffery Giesener



Twitter: @thegies