…HR ideas from Jeffery Giesener – CEO – SourceMob.com
Are you thinking about using mobile to net candidates? If you are, what does your candidate experience look like?
According to Google, more than two-thirds of job seekers are already using mobile devices to search for jobs.
- 57% search for jobs on their mobile devices daily.
- 27% of all job searches on Google are done on a mobile device.
- 40% of mobile usage is at home; plus 20% more at the office.
Additionally, most companies today simply view the mobile channel as just another channel, communication device, or an extension of their digital strategy.
According to an Econsultancy Study, only 7% of mainstream HR Departments report having a well-defined mobile strategy.
What is worse is that less than 25% of the companies surveyed indicate that they do not understand their candidates’ migration to mobile. This is reflected in their lack of concern for their job seekers’ mobile apply experience.
Wow! That is not a good place for the Talent Acquisition Industry considering that 75% according to Google are already looking for jobs on mobile devices.
The above suggests that instead of maintaining the status quo or doing nothing on mobile, companies must quickly move their candidate experience into mobile.
At a recent speaking engagement, I stated that mobile adoption is outpacing any historical adoption recruiting trend. Companies that will succeed in the next wave of mobile Talent Acquisition will need to understand not only how to build mobile career sites, outstanding mobile candidate job experiences delivered on smartphones and tablets, but also how to leverage the mobile data provided by the candidate. This data needs to be rigorously optimized to measure and improve candidate defection and ultimately reduce hiring costs and improve operating efficiencies.
To learn more about how to integrate mobile into your Talent Acquisition efforts, please send an email to me at Jeff@sourcemob.com or call 952-417-6955 to discuss where your mobile Talent Acquisition strategy should go in 2015/2016.
I am sure that I can help your Company build mobile Talent Acquisition strategies, stop massive candidate defection and as a result net more candidates at a lower recruiting cost than you are spending today.
To check out our latest Webinar Education schedule go to SourceMob.com and look for the Events link off the navigational bar http://sourcemob.com/events/
Next Webinar – July 29th SourceMob Webinar – 12 PM CDT:
Master Class – HR Marketing for your Talent Pipeline – Presented by Jeffery Giesener
ABOUT SOURCEMOB: SourceMob integrates Internet, social, talent community and mobile recruiting solutions to help talent acquisition professionals recruit the very best candidates for tough-to-fill positions. SourceMob’s IT, Analytics and HR Media Services distributes job content and conversations providing a job posting springboard to over 3.5 million candidate profiles on Facebook, LinkedIn, Twitter, Google+ and all of the major search engines. We help you engage with your candidates and capture niche Passive candidates. Our solutions also enable Mobile Quick Apply and candidate application HR Marketing/Media services to create efficiencies and lower recruiting costs.
Looking forward to hearing from you.