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By Steve Neseth – SVP Business Development – ShoppeSimple Today, when you think of contacting friends, you think of Facebook.  It’s by far the largest social media site as it approaches a billion worldwide users early next year.  It’s currently … Continued

Mobile Commerce is really about connecting and having a conversation with your consumer. But what’s different in Mobile marketing is the connecting and conversations happen wherever your consumer is. What makes Mobile marketing even more challenging is that these Mobile … Continued

Online shopping for the month of November has hit $15 billion, a 15% increase compared to last year, comScore says. Discounting efforts by some online retailers, including Amazon.com and Apple, in the hopes of bringing some of the mall’s Black … Continued

Are you viewing the rise of mobile marketing as a boon to your business? Executives view the rising popularity of mobile platforms along with Mobile marketing (already 10%+ of online sales) with a mix of optimism, excitement and obvious nervousness. … Continued

CMO/CEO to Bob – Marketing VP: “Ah Bob, we need to be on Facebook and Twitter and let’s start a blog too. Our sales are way down and I see our competitors are all over social media and their sales … Continued

Are You Being Forced to Sit On Your Hands? Ecommerce Marketers should always be in a position to personalize and distribute relevant content to wherever their consumers are. But, is your online marketing team handcuffed by legacy technology, stagnant web … Continued

Turning Facebook Likes into Buyers…   Are you placing emphasis around marketing on Facebook? Are you capturing a Facebook “Likes” database? To grow your Likes are you using email broadcasts, sweepstakes, couponing and free shipping promotions? Is any of this … Continued

Social Echoes…ideas by Jeffery Giesener – CEO – ShoppeSimple As Facebook (at 800 Million users) and Twitter (over 100 Million users) continues to grow at their exponential social pace the concern coming from merchants is that their website analytics are … Continued

Don’t Just Sit There, Do Something Social…ideas from Jeffery Giesener – CEO – ShoppeSimple Over the last several months, I have been sharing ideas on what to do to help grow your Social Business. The reason ShoppeSimple created Surround-Sound Social … Continued