. . HR ideas from Jeffery Giesener SourceMob.com – CEO
Today, when you think of connecting and conversing with friends, you think of Facebook. It’s by far the largest social media site with over 1.5 billion users worldwide. Facebook is currently growing at the rate of a completely new LinkedIn user base about every 4 weeks. And, earlier this year it surpassed Google as the most visited site!
Almost everyone is on Facebook and as a Talent Acquisition Professional to ignore it is at your own recruiting peril. Recruiting Pros cannot ignore the potential of this Candidate community. Yet, there are still so many companies who choose to continue to stand on the sidelines while their competitors learn how to win in this Facebook recruiting space.
Facebook Career Tips for Talent Acquisition Success
Here are ideas to consider netting Passive and Active Candidates from Facebook…
- Why have your Candidates fight through a Facebook Marketing page to learn about your career culture and job postings?
- Why not create your very own Facebook Career Center to speak directly to your Candidates and engage them?
- Why not deliver your jobs and conversations to your job seekers on their personal Facebook pages? Don’t force them back to your Corporate Career page to see your jobs. Let your jobs go to them!
- Give your Candidates multiple ways to search your jobs. Not just on Keywords or by posting date or alpha listing.
- Have your Candidates apply to a specific job of their choosing right within your Facebook Career Center.
- Provide a data-protected way for your candidates to share relevant job posts with people they know on Facebook. You can also let them share on Twitter, Google+ and Mobile texting.
- Enable your Passive Candidates to Follow the relevant jobs they want to see anonymously on their personal Facebook profile page (not the Facebook Timeline) and be notified when new jobs become available.
- Utilize Facebook groups to reach specific talent and discuss future opportunities.
If you’ve been sitting on the fence thinking that Facebook Talent Acquisition is not worth your effort or time . . . think again. According to Justin R. Levy (in his book), Facebook Marketing, Social Networks are the new way to communicate jobs and conversations. You can either choose to embrace change or watch your HR competition pass you as they already are figuring it out.
Playing Catch Up or Leading Your Industry?
Today It Is Your Choice To Decide!
SourceMob is helping to educate our Recruiting Industry and it one of the many factors to why we are growing. Catch one of the many SourceMob Webinars, as most of these webinars are FREE.
To check out our latest Webinar Education schedule go to SourceMob.com and look for the Events link off the navigational bar http://sourcemob.com/events/
Here’s what you’ll learn in this upbeat, content-rich session:
The #1 missing component in most Facebook HR marketing efforts
Get this piece right and everything else falls into place like a well-oiled machine! (So many businesses take a random approach and hope for the best. Or, they try to emulate someone else’s style and it falls flat. This one section alone will be worth the entire time you spend on the webinar!).
What types of content work best to get the biggest reach?
How can you maximize your organic (free!) reach vs. your paid reach? Are there really best times of day to post your jobs and content for optimal results? (You’ll find out the answers to all these questions and much more)
If you build it will they come?
Many talent acquisition departments think that marketing should control their Facebook page. However that couldn’t be farther from the truth. You need to own your own Facebook Career page and do not have to put huge amounts of effort into building it. (In this section, you’ll pick up many great tips for growing a highly engaged fanbase – using both organic and paid methods).
At least 50% of all Facebook page owners get this piece wrong
…and they are letting HUGE amounts of candidates fall through their recruiting nets as proven by several studies! (We can hardly wait to share the startling stats of this magic piece with you. When you implement the antidote to this “Facebook fail,” you’ll be laughing all the way to the talent acquisition bank!)
Can you really recruit directly on Facebook?
Is it okay to ask directly for the Apply? Do you risk losing fans when you “pitch?” (You’ll learn exactly what works and what clearly does not. Some of this is basic human psychology and you may just have several “aha moments!”)
Get ready to take a ton of notes! You’ll leave this 60-minute live webinar with actionable steps that you can put in place right away. It’s time to start driving of candidates to your recruiting business. Let’s sign up today!!!
ABOUT SOURCEMOB: SourceMob integrates Internet, social, talent community, HR Analytics and social listening solutions, HR Marketing Services and mobile recruiting solutions to help talent acquisition professionals recruit the very best candidates for tough-to-fill positions. SourceMob’s solutions seamlessly distribute conversations, engagement and job content, all done on autopilot, providing a job posting springboard to over 3.5 million candidate profiles on Facebook, LinkedIn, Twitter, Google+ and all of the major search engines. We help you engage with your candidates and capture niche passive candidates. Our solutions also enable Mobile Quick Apply and candidate application management services to create more efficiency and lower recruiting costs. Plus you won’t need your IT Team or HR Department to implement them. That is the beauty of the SourceMob platform.
Looking forward to hearing from you…