Are Employers Sourcing for Recruiters on Social Media?

By Abby Lombardi on December 17, 2012 in Human Resources.

Recruiting on social media channels can be a great way to advertise job openings, identify potential candidates, and communicate with the public about a company’s culture. It’s been a hot topic over the past few years, as more Recruiters use this channel and are expected to be “experts”. A 2012 survey shows that 92% of Recruiters use social media to identify candidates and 73% have actually hired someone they found on social media. Does hiring demand match the strategies Recruiters are using? In November, about 1,600 jobs were advertised online for Recruiters that specified social media as a skill requirement. However, this only represents about 8% of  total Recruiter hiring demand. Is it surprising that there isn’t a higher percentage of job ads mentioning this skill as a requirement?

Hiring Demand for Social Media Recruiting Skills – 4 Year Hiring Trend

Hiring Demand for Social Media Recruiting SkillsSource: WANTED Analytics

Despite the fact that only about 1,600 ads for Recruiters required social media in November, hiring demand continues to climb. The number of jobs last month represented a 48% year-over-year increase compared to November 2011. As social media recruiting becomes more of a “norm,” it’s likely that more ads will include specifications for these skills.

The difficulty-to-hire for this skill set varies and will largely depend on where the open position is located. For example, Omaha, Nebraska is currently experiencing some of the least difficulties in filling jobs. There are fewer than 10 open positions located in this metropolitan area, yet the talent pool of potential, qualified candidates is likely to be larger. Employers in Reno, Nevada and Rochester, New York are also likely to see less difficulties and fill jobs for social media Recruiters faster. On the other hand, if you are a Recruiter looking for a job that puts your social media skills to use, it’s likely to be more difficult to find work in Omaha, Reno, and Rochester than in other places across the US. Since there is lower hiring demand and a larger existing workforce, you are likely to see more competition from other recruiting professionals.

Hiring Difficulty for Recruiters with Social Media Skills

Hiring Scale for Recruiter Candidates with Social Media SkillsSource: WANTED Analytics

Are you sourcing for a Recruiter with proven social media experience? Or are you looking for a recruiting job to put your social media skills to use? Find out if these jobs are hard-to-fill in your city with our free online Hiring Scale!

Already a user? Log in and search for the “Employment, Recruitment, and Placement” occupation and add “social media” in the skills filter. Or, just copy and paste a job req into the Search Wizard to generate a Talent Sourcing Report in just seconds.