When Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.
“Well, of course,” I hear you saying. “Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate.”
So why would you want to broadcast your online message to millions of people who couldn’t care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline?
A 2010 article in Harvard Business Review states the case clearly. “To compete in this aggressively interactive environment, companies must shift their focus from driving transactions to maximizing customer lifetime value. That means making products and brands subservient to long-term customer relationships.”
This is exactly what we help you do at ShoppeSafe and let us show you with an online presentation how to use trusted testimonials to grow your social commerce channel. Simply. email me at firstname.lastname@example.org or phone 612-349-2740 to set up a presentation.