Sharing is a part of our DNA.
We are hardwired to cooperate and to share. If someone has something you fancy…you offer to share it. Now, sharing isn’t like trading–you don’t have to give up something to get something else (unless it’s your money you are giving up to buy something).
Sharing is a way of getting along–we share a meal– we share a border with Canada and Mexico. It makes us feel good to share. Facebook didn’t invent sharing–they just exploited it.
Sometimes sharing is boasting or bragging. We take pride in the fact that we got a good deal. It’s one of the ways we make ourselves feel good and someone else at the same time.
If I don’t share I am keeping a secret–it’s difficult to keep a secret–it takes energy. It’s a relief when we can finally share it and release the burden of not being able to tell anyone. I can hardly wait to get home and share with my wife what I just heard–now don’t tell anyone (of course, I will)
As cavemen we sat around the fire at night (like sitting in front of our brightly lit monitor at home) and sharing hunting stories (shopping is like a hunt). Sometimes we embellish the hunting story–like making a comment on Facebook. We add our part (part of our personality) to the story. And then the story gets retold many times at it becomes a “legend” (a huge story that we love to listen to again and again).
Sometimes they become rumors and everyone loves a big fat juicy rumor. It’s like telling a joke. It’s entertaining, people laugh and we get accepted into the community of our friends.
Charlie Brown – VP of Interactive and Client Services